You may have heard, the PlayStation 3 is expensive. Not “private jet” expensive, sure, but compared to the Wii and 360, it’s expensive. So people want it cheaper. Sony, however, are having none of it. Read the rest of this entry »
Electronic Arts CFO Eric Brown has been speaking to analysts over at Wedbush Morgan about the state of the industry. Like rival, Activision earlier this year, EA feels that hardware price cuts would benefit everybody.
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Apple’s iPhone is quite the success story, and some of that success must be attributed to the AT&T-subsidized price tag. AT&T keeps the cost of the iPhone down at $200 in exchange for a two-year contract that locks consumers to the device (and AT&T). The company is very pleased with this approach. Read the rest of this entry »
